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Here's an example of a 90-day plan for growing your business:
Month 1: Building Your Brand Awareness
Week 1: Define your brand and target audience
Define your brand's values, vision, mission, and voice
Identify your ideal target audience
Develop a messaging strategy that resonates with your target audience
Week 2: Create a content marketing plan
Develop a content marketing plan that aligns with your brand and target audience
Create engaging content that educates, entertains, and inspires your audience
Leverage different content formats, such as blog posts, videos, infographics, and social media posts
Week 3: Launch a social media marketing campaign
Develop a social media marketing campaign that targets your ideal audience
Create engaging social media content that drives engagement and conversions
Use social media ads to reach a wider audience and increase your brand awareness
Week 4: Leverage local search engine optimization (SEO)
Optimize your website for local search engine rankings
Claim and optimize your Google My Business listing
Develop a review generation strategy that boosts your online reputation
Month 2: Acquiring New Customers
Week 5: Develop referral marketing campaigns
Encourage your existing customers to refer their friends and family to your business
Provide incentives for referrals, such as discounts, free services, or gift cards
Create referral marketing materials, such as flyers, emails, and social media posts
Week 6: Offer promotions and discounts
Offer limited-time promotions and discounts to attract new customers
Create compelling offers that motivate your target audience to try your services
Use email marketing, social media, and paid advertising to promote your offers
Week 7: Partner with complementary businesses
Identify complementary businesses that serve the same target audience
Reach out to potential partners and propose a mutually beneficial partnership
Create co-branded marketing materials, such as flyers, social media posts, and email campaigns
Week 8: Attend local events and networking opportunities
Identify local events and networking opportunities that attract your target audience
Attend events and network with potential customers and partners
Bring marketing materials, such as business cards, flyers, and brochures
Month 3: Improving Customer Retention
Week 9: Collect customer feedback and reviews
Collect feedback and reviews from your customers using surveys, online reviews, and social media
Use feedback and reviews to improve your services and customer experience
Highlight positive reviews on your website and social media to increase your credibility and trustworthiness
Week 10: Develop a loyalty program
Develop a loyalty program that rewards your repeat customers
Offer exclusive discounts, free services, or perks to your loyal customers
Use email marketing and social media to promote your loyalty program
Week 11: Offer exceptional customer service
Train your team to provide exceptional customer service that exceeds your customers' expectations
Develop a customer service strategy that addresses common issues and complaints
Use customer feedback to improve your customer service and overall experience
Week 12: Leverage email marketing
Develop an email marketing strategy that targets your existing customers
Use email campaigns to promote your loyalty program, offers, and referral campaigns
Provide valuable content, such as tips, guides, and news updates, to keep your customers engaged and informed.
Remember, these are just examples of the types of activities you could include in your 90-day plan. Customize your plan to your specific business needs, goals, and resources. Consistency and persistence are key to achieving your growth objectives.
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