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Since we began incorporating branding photos and videos into our social media packages, I frequently hear from new or potential clients:
“I know I NEED new photos, but I’m not sure exactly WHAT I need.”
No need to worry! I'm here to guide you through the process, ensuring you save both time and money.
Too many people hire companies for branding to capture random shots—of themselves, their products, and their spaces—without a clear idea of how these photos will be used. This often results in a collection of beautiful images that never get utilized, leading to wasted resources. Let's avoid that!
Here’s how to pinpoint exactly what photos your business needs:
1. Identify Your Ideal Audience
Your target market should be specific. If you aim to appeal to everyone, you end up resonating with no one. Focus on who your dream client is—this will help you tailor your photos and messaging to speak directly to them.
When you know exactly who you're trying to reach, you can make your brand feel personal and relevant. This specificity will shape the look and feel of your photos, including the shoot location, the models, the wardrobe, and the props.
2. Determine How You’ll Use the Photos
Knowing where and how you’ll use your photos is crucial.
For Your Website: Ensure you have at least one image per page to capture attention and keep visitors engaged.
For Social Media: Have a content plan in place. Identify upcoming themes, sales, or messages you want to convey. This way, you can create photos that align with your social media strategy rather than trying to find captions for random pictures.
For Print Ads or Magazine Features: Consider the specific requirements of print layouts, such as vertical or horizontal orientations and space for text overlays. Planning for these details in advance will maximize the utility of your photos.
3. Create a Shot List
While you don’t need to dictate every angle, having a clear idea of what you need will make the photoshoot more efficient and productive. Share your goals with your photographer, and work together to create a shot list that covers all your bases.
Consider These Elements:
Your target market and what will appeal to them.
The best location and vibe to showcase who you are and what you do.
Personal elements that will help you connect with potential clients.
Action shots that show you in the process of working.
Portraits of you, as people like to see who they’re dealing with.
Detailed and wide shots of each scene to maximize versatility.
Product photos with lifestyle elements to add context and life to the items.
Following these steps will help you identify the exact branding photos you need, giving you confidence and clarity as you step into your photoshoot.
Still searching for the perfect company that understands your home service business? If you're in the Portland, Oregon area, reach out to us, and let's see if we're a good fit for your project!
Ready to elevate your brand with stunning photos and videos? Contact Pod Shark Media for expert brand photo and video services tailored to your business needs. Our team will help you create impactful visuals that resonate with your audience and enhance your brand’s presence.
Reach out to us today and let's get started!